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Search Engine Optimization

Periodic Table of SEO

On-Page SEO

These elements are in the direct control of the publisher.

Off-Page SEO

Elements influenced by readers, visitors, & other publishers.
Content
+3

Cq

Quality
+3

Cr

Research
+2

Cw

Words
+2

Ce

Enagage
+2

Cf

Fresh
-2

Vt

Thin
-1

Va

Ads
HTML
+3

Ht

Titles
+2

Hd

Description
+1

Hh

Headers
+1

Hs

Structure
-1

Vs

Stuffing
-1

Vh

Hidden
Architecture
+3

Ac

Crawl
+2

Ad

Duplicate
+1

As

Speed
+1

Au

URLs
+1

Am

Mobile
-3

Vc

Cloaking
Links
+3

Lq

Quality
+2

Lt

Test
+1

Ln

Numbers
-3

Vp

Paid
-2

VI

Spam
Trust
+3

Ta

Authority
+1

Th

History
+1

Ti

Identity
-1

Vd

Piracy
Social
+2

Sr

Reputation
+1

Ss

Shares
Personal
+3

Pc

Country
+3

Pl

Locality
+3

Ph

History
+2

Ps

Social

Answers to FAQs

What is SEO?

SEO communicates the importance and relevance of your websites and pages to Google. Through SEO, your content becomes more likely to rank highly in the Search Engine Results Pages (SERPs) and appear to users first when they search for relevant keywords.

Why do I need an SEO Plan?

SEO is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries.

May I cancel anytime?

Yes, you are under no obligation to continue the ongoing service. We just ask you to give us 30 days' notice so we can carry out our last thorough updates of the website. Please note: There are NO refunds provided, prorated or otherwise, should you decide to cancel before your plan expires.

What does the Periodic Table depict?

The table above depicts SEO factors that are important, but those marked 3 carry more weight than 1 or 2. No single factor guarantees top rankings or success, but having several favorable ones increases the odds. Negative “violation” factors shown in red harm your chances.

May I change my plan?

You can upgrade your plan at any time. However, you cannot downgrade your plan until the plan period has expired.

Do you have monthly plans?

We do not offer monthly plans. All of our plans are prepaid on a 6 or 12-month basis. We offer a 20% discount for selecting annual billing.