About PLB Sports

PLB Sports has worked with hundreds of athletes to create limited-edition quality food products such as cereals, salsas, hot sauces, and more. They needed an e-commerce store which allowed for easy filtering so users could find items and complete the checkout process quickly.

How we helped:

User Research

Through a series of collaborative human-centered-design exercises, we got a deep understanding of the visitors' background, motivations, and pain points.

Content Strategy

We helped ensure the website had an authentic voice which was clear and consistent throughout the site. The sitemap was constructed to ensure no pages were more than a few clicks away.


We created a sleek, modern design aesthetic which was tailored to help achieves the business objectives aligned on during the beginning of the project.


The site was built with mobile responsiveness in mind so there is no diminishment of the user experience regardless of device or browser. We leveraged HTML5, CSS3, Javascript, and JQuery and built this on top of the WordPress CMS to ensure it is seamless to update content.


After launch, we provided all the tools and tutorials needed to maintain the website, but we have helped out with analytics tracking, security monitoring, and adding new pages.

Ezra Digital made our website revamp an extreme breeze. I would highly recommend working with this company for any and all website needs. Ezra Digital was able to take our very outdated website and create a brand new, much more user-friendly website, that went above and beyond our expectations.

Matt Moorman

Sr. Marketing Manager