About Our Client

Winn Wittman is an internationally renowned architect who designs award-winning, contemporary homes in Texas. Winn works with a select group of clientele each year, designing contemporary homes starting at $1M. The site emphasizes Winn’s unique ability to understand the clients’ needs and wishes, and to translate that understanding into a dream home to love.

Key Problem(s)

  • He was barely getting one lead per month through his website, and he didn’t want to spend a bunch of time chasing sales. He needed to create a website that was a lead engine, effortlessly bringing quality leads straight to his inbox.
  • The leads Winn was getting from his website were not qualified to necessary be able to sign on for his services. This led to lots of wasted time and resources chasing down leads which never had the potential to convert.

Our Approach

  • Our goal was to create as many leads as possible. Calls-to-action on every page were essential; a user should never struggle to get more information. We mapped out in detail how users would naturally flow through the website to reach conversion points, and we created both macro and micro conversion goals to appeal to users in different stages of the sales funnel.
  • Thoughtfully-placed value adds were the key to creating warm leads that Winn could easily convert to high-paying clients. We created checklists for both residential and commercial home buyers that people could download in exchange for sharing their email address. The numbers speak for themselves.
  • Previously, Winn was getting around 15 leads per year, and they weren’t necessarily the type of leads he wanted to get. After the redesign, in the first nine months alone Winn got 72 high-quality leads generated directly from the website (we’re not even counting the additional phone calls and direct emails). That’s a 540% increase in sales generated online. This allowed Winn to select the leads he most wanted to work with.

We have A LOT of success stories...

What's our secret? Every one starting the same way!
Domain

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.

Hosting

We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Virtual Private Servers (VPS) which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.

Strategy

We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.

Design

We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.

Code

We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.

Maintain

Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.

SEO

SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

I found developers who were good at the back-end organization of the website but had no artistic vision or vice-versa. Creatotech has that rare combination of technical mastery and artistic sensibility.

Winn W.

Principal & Founder
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