About Our Client

The University of Pittsburgh Press is a scholarly publishing house and a major American university press, part of the University of Pittsburgh. The Press publishes several series in the humanities and social sciences and is especially well known literary publishing, particularly its Pitt Poetry Series, the Agnes Lynch Starrett Poetry Prize, and the Drue Heinz Literature Prize.

Key Problem(s)

  • The first attempt from a different development team was unsuccessful. Our predecessor was not in line with the desires of our client, so the final product missed the mark significantly. It was decided that our client had to seek another team that was able to bring their visions to life online.

Our Approach

  • We looked at the unacceptable site, and found out what was wrong with it. Our Client did a fantastic job relaying that the site was to be about the authors and the digital library.
  • We wanted to make sure people knew of the rich history in UPP dating back to 1937. We knew we needed to highlight the scholarly and cultural fields as this is the foundation of what this publisher offers.
  • We needed to make sure their website still had a modern appeal while encompassing its traditions. Using the simplistic style and color schemes, this allowed us to accomplish this in ways they couldn't have imagined.
  • After presenting a draft to our client, they were ecstatic to see their vision come to life, especially after their first attempt was disappointing.

We have A LOT of success stories...

What's our secret? Every one starting the same way!

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.


We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Virtual Private Servers (VPS) which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.


We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.


We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.


We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.


Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.


SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

When we decided to outsource the design and development of our website because our first attempt did not meet our expectations. Creatotech did wonderful work for us! They’re thorough, professional, and responsive, and they get the job done efficiently. Highly recommend!

David B.

Director of Operations