About Our Client

The Scoring Factory is one of the nation's premier basketball skills development programs. They needed a new e-commerce website which offered memberships, product purchases, and a custom CRM built in.

Presented Challenges

  • Our Client needed a website that had a e-commerce function as well as a very informational and fluid interaction with their visitors. A clean, cool look that made tracking simple on the backend with a lot of flexibility for client content updates.
  • How might we make it less than 30 seconds for an administrator to see relevant information on a player to check if they are signed up for a given program?
  • How might we drive the most ever membership sign-ups for the Scoring Factory in the 12 months after website launch?

Our Approach

  • We started by looking at the Information Architecture. There are many moving parts that we had to organize in a sustainable way.
  • We incorporated the following elements to meet the Client's needs: Header, Services, Youth Academy, Merchandise Store, Contact, Become a Member, Schedule, Summer Camps, Skills Clinics, Private Trainings, etc. We had to design this website to help users understand where they are, what they have found, what is around, and what to expect.
  • We painted a clear picture of what type of content (images, video, text, modals, etc.) is going on each page. This allowed our design to suit the type of content on the page and highlights what is most important for the user to read, see, or do on each page.
  • We included more coaches, more locations, and an online calendar to help with enhancing the user experience (UX).

We have A LOT of success stories...

What's our secret? Every one starting the same way!

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.


We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Cloud Servers which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.


We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.


We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.


We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.


Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.


SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

Working with Andrew and the entire Creatotech team has been fantastic. Their response time and willingness to listen to ideas, and then come up with creative solutions makes it very enjoyable to work with them. I would highly recommend their services because they get the job done in a timely manner and make you feel like your project is the most important thing in the world to them!

Pete S.