Building a lively, energetic digital storefront for a fast-growing, socially conscious sparkling beverage brand.

Sound believes believe the world needs more sweet people and less sweet drinks.

Sound is a sparkling water for all the senses. The ingredients - always organic, never sweetened - take drinkers on an adventure and ground you in your flow. Sound donates a portion of our sales and time to organizations on the front lines of the fight for better nutrition and food access.


The Ask.

Sound wanted a website which exuded its lively and energetic brand. As an e-Commerce store which was a crucial touchpoint for B2C and B2B alike, it was crucial the site was developed in a way which was intuitive for users to make purchases on, seamless for the team to manage post-launch, and integrated well with a variety of different components of the business.

Project Goals

Make the site feel alive

Through a number of different interactive elements, making shopping on the site feel like a fun, interactive experience was a focus.

Clearly defining products

The website needed to clearly and simply outline Sound’s different product offerings for customers

Incorporate engaging, effective e-Commerce functionality

From one-click checkout to subscription ordering, we added different options to give visitors the option to choose the shopping experience which is best for them

Leveraging the website to reduce admin time

A new backend could help the team manage orders, customers, and mitigate overhead time managing the website

How we made it happen

Bringing Sound’s vision to life

Sound came with fantastic designs already and was looking for a development partner to help turn these mockups into reality. We worked with the designer to ensure we all were aligned on vision and how certain elements would function. Once the designs were set, we kicked off developing the site on Shopify. We custom-built interactive elements, product pages, e-Commerce functionality and more that would help Sound engage with visitors deeply. Then, we optimized the entire website experience for mobile.

Thinking ahead

In order to ensure this website serves Sound for years to come, we made the site easy to update so that the firm could keep their content current and continuously post their most recent events, news, and resources.

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