About Our Client

The passion at Signals Matter is sharing knowledge and expertise with those outside of the Wall Street circles we know so well. This allows us to serve all investor types, not just the ultra-rich, with a truly-wealth-generating portfolio at an accessible price.

Presented Challenges

  • We were challenged with creating a professionally designed website that builds trust.
  • We needed to make sure their website is optimized for inbound marketing via Google search and paid ads.
  • We had to incorporate a "Subscriber's Portal" for subscribers to find detailed information on what they ought to do.

Our Approach

  • We used a nautical analogy for the overall tone of the website, to include sails, ocean, lighthouses, etc. to compare with it's like to navigate your financial/investment journey
  • We built in a "Trend Watch", which is a bi-monthly “heat map” showcasing global trends in volatility, financial conditions, managed futures, equities, bonds, currencies and commodities.
  • We developed "buyer personas", which are fictional, generalized representations of their ideal customers. With these, we were able to have a more complete idea of their current and prospective customers’ habits, needs, behaviors, concerns and pain points.

We have A LOT of success stories...

What's our secret? Every one starting the same way!

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.


We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Cloud Servers which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.


We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.


We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.


We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.


Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.


SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

It takes a complex mind to craft a complex website, yet make it user-friendly, engaging, clean and simple. This is digital artistry at its best, a deeper deliverable, and Creatotech does it well.

Thomas L.