About Our Client

O’Brien, Coleman, & Wright is a force for justice based in Pittsburgh, Pennsylvania. Since 1975, their attorneys have been a force for justice for employees and victims of civil rights abuses. They tasked us with creating a website which felt distinct from its peer set and conveyed credibility, while also expressing empathy for the situations of those visiting their site.

Key Problem(s)

  • O’Brien, Coleman, & Wright asked Creatotech to create a website that showcased their empathy and expertise to potential clients - all while setting them apart from their competition.

Our Approach

  • Clearly defining services - The website needed to clearly outline the firm’s capabilities.The website needed to clearly outline the firm’s capabilities.
  • Balancing confidence with approachability - O’Brien, Coleman, & Wright wanted the website's aesthetic to be strong and bold in conviction, but also inviting to those in need.
  • Leveraging the website to reduce admin time - O’Brien, Coleman, & Wright needed a more efficient way to separate qualified leads from everyday inquiries.
  • Showcasing the firm’s dedication to justice - It was imperative to express that justice is more than O’Brien, Coleman, & Wright’s expertise––it’s their passion, too.
  • Thinking ahead - In order to ensure this website serves O’Brien, Coleman, & Wright for years to come, we made the site easy to update so that the firm could keep their content current and continuously post their most recent cases.

We have A LOT of success stories...

What's our secret? Every one starting the same way!

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.


We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Virtual Private Servers (VPS) which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.


We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.


We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.


We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.


Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.


SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

When our law firm had our entire website redesigned, Creatotech was very responsive to our questions and patient with our indecisiveness. We are happy with the results and would definitely recommend them.

Heather M.