Reimagining and redesigning O’Brien Law’s website to better attract and empower those seeking justice.

O’Brien Law is a force for justice based in Pittsburgh, Pennsylvania.

Since 1975, O’Brien Law attorneys have been a force for justice for employees and victims of civil rights abuses. O'Brien Law tasked us with creating a website which felt distinct from its peer set and conveyed credibility, while also expressing empathy for the situations of those visiting their site.

O'Brien Law

The Ask.

O’Brien Law asked Creatotech to create a website that showcased their empathy and expertise to potential clients - all while setting them apart from their competition.

Project Goals

Clearly defining services

The website needed to clearly outline the firm’s capabilities.

Leveraging the website to reduce admin time

O’Brien Law needed a more efficient way to separate qualified leads from everyday inquiries.

Balancing confidence with approachability

O’Brien Law wanted the website's aesthetic to be strong and bold in conviction, but also inviting to those in need.

Showcasing the firm’s dedication to justice

It was imperative to express that justice is more than O’Brien Law’s expertise––it’s their passion, too.

How we made it happen

Doing justice to O’Brien Law’s digital presence

In order to revamp O’Brien Law’s website into a digital experience that was both compelling for potential clients and productive for the firm, we started from scratch to reimagine everything from the way content was organized to how leads were captured. Leading with strategy and careful attention to detail, we created an immersive website experience that put O’Brien Law’s mission and expertise front and center. Additionally, we custom-built a lead generation survey that would help the firm identify which contacts were most likely to turn into paying clients. Then, we optimized the entire website experience for mobile.

The Process

1Discovery & Research

We conduct discovery sessions to get an initial understanding of your brand and the target audiences we are designing for.

Shows what works well and what doesn't work on peer sites so we can use what is relevant for inspiration and be sure to avoid pitfalls common in the industry.

Information Architecture

The pages and corresponding hierarchy of a website; this is crafted for optimal user flow and to ensure no page is more than a few clicks away.

Discovery & Research



Black and white designs to show functionality and layout of pages. 

Initial ideation to generate ideas for the look and feel of the site and ensure we are aligned on the visual tone before beginning putting "pen to paper" in the design phase.

Color, fonts, graphics integrated in wireframes to create a dynamic, clickthrough prototype.

Font and color specifications used on the website so you can be consistent across collateral.



Staging Site

During development we built the site on a "staging environment", you will have access to this environment and can leave comments for any revisions you would like made.

Personalized video letting you know how you will update and maintain your site.

We create a custom analytics dashboard that will be sent to you at the beginning of every month so you can get a full understanding of how your website is performing; just the key data points so you can quickly read this.

Thinking ahead

In order to ensure this website serves O’Brien Law for years to come, we made the site easy to update so that the firm could keep their content current and continuously post their most recent cases.

Experience with

Heather McDonald


quote When our law firm had our entire website redesigned, Creatotech was very responsive to our questions and patient with our indecisiveness. We are happy with the results and would definitely recommend them.

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