About Our Client

NexTier Bank is a Community Bank with 30+ branch locations spread throughout Pennsylvania that has a deep dedication to being a business leader and a responsible corporate citizen, in the communities they serve. NexTier helps local families and businesses achieve their financial goals, and by giving back to the community through employee volunteerism, donations, and fundraising.

Key Problem(s)

  • NexTier Bank asked us to create a website which reflected the modern banking experience and enabled customers to quickly find key information, search for branches closest to them, and take advantage of the learning resources in the Education Center.

Our Approach

  • Showcasing the firm’s dedication to the community - It was imperative to express that NexTier Bank’s emphasis on the community they serve is central to everything they do. We conduct discovery sessions to get an initial understanding of your brand and the target audiences we are designing for.
  • Fully leverage HubSpot - NexTier Bank needed a more personalized, engaging way to interact with and keep track of prospective customers. Shows what works well and what doesn't work on peer sites so we can use what is relevant for inspiration and be sure to avoid pitfalls common in the industry.
  • Appeal across generations - The bank needed a digital presence which resonated across generations and was reflective of the technological expertise modern customers expect from their banks. The pages and corresponding hierarchy of a website; this is crafted for optimal user flow and to ensure no page is more than a few clicks away.
  • Make finding key information quick and easy to find - Like any bank, NexTier has troves of different types of accounts for their customers; we needed to create a user flow which helped visitors find the information they needed...quickly. During development, we built the site on a "staging environment" where they have access to this environment and can leave comments for any revisions you would like made.
  • Thinking ahead - In order to ensure this website serves NexTier Bank for years to come, we made the site easy to update so that the firm could keep their content current and as needed new functionality can be built on top of the existing infrastructure.

We have A LOT of success stories...

What's our secret? Every one starting the same way!
Domain

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.

Hosting

We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Virtual Private Servers (VPS) which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.

Strategy

We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.

Design

We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.

Code

We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.

Maintain

Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.

SEO

SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

The expertise provided by Creatotech has been instrumental in creating a new vision for the website that goes beyond traditional banking and launches our
brand into the future.

Natalie C.

Creative Director
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