About Our Client

Transforming education through innovative and inclusive museum experiences, Museum Lab is a place where kids 10 years of age and older can have cutting-edge experiences in art, tech, and making. It’s just the thing for their inquiring minds, increasing skills, and independent inclinations.

Key Problem(s)

  • The MuseumLab team wanted to migrate their site from Squarespace to WordPress, in order to create a more manageable backend experience, as well as create a much more lively visual design.

Our Approach

  • Ensure the site is easy to update - By switching the site from Squarespace to Wordpress, we were able to deliver a more user-friendly, adaptable site, which saves time for the admin team as changes in content happen.
  • Improve the exhibit browsing experience - It was critical to ensure the digital browsing experience of the many different exhibits was intuitive and enjoyable.
  • Make the site feel alive - Through a number of different elements, making browsing on the site feel like a compelling, interactive experience was a focus.
  • Make finding key information quick and easy - Like most museums, Museum Lab has troves of different type of information to communicate; whether it was wedding or field trip information, we needed to create a user flow which helped visitors find the information they needed...rapidly.
  • Thinking ahead - In order to ensure this website serves Museum Lab for years to come, we made the site easy to update so that the museum can keep their content current and continuously post their most recent events, exhibit news, and learning opportunities.

We have A LOT of success stories...

What's our secret? Every one starting the same way!

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.


We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Virtual Private Servers (VPS) which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.


We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.


We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.


We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.


Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.


SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

Creatotech is an incredible company to work with on website design and development. We have very extensive events and services, and they found innovative ways to bring them to life.

Max P.

Senior Director of Communications