Originally established in 1974, Michigan Pediatric Ear, Nose and Throat Associates (MPENTA) is one of the oldest child and adolescent focused ENT (Otolaryngology) groups in the United States and the oldest in Michigan. Through the years, MPENTA has maintained a commitment to pediatric ENT problems and has continued to evolve in treatment and research. Their physicians are consistently recognized among Detroit’s Top Docs and are capable of treating all pediatric ear, nose and throat ailments no matter how big or small.
We hosted their domain name internally, which allows for a seamless transition and no interruption of services.
We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Virtual Private Servers (VPS) which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.
We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.
We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.
We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.
Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.
SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.
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