About Our Client

Money Elements is a financial services firm which stays on the cutting edge of all financial products, particularly pertaining to mortgage services. They strategize with their clients to maximize borrowing capabilities with a secure asset protection plan.

Presented Challenges

  • Generate new leads (e.g. businesses who need more money to expand)
  • Create a powerful brand built around telling the story of the Client's business in order to build trust and convert more visitors.

Our Approach

  • We performed updates to the "Services" and "About" pages, and we added new content about "Why Maurice" that was a comparison to a typical broker.
  • We created and implemented example stories of bankers not knowing their own products, possibly the types of things our Client can provide.
  • We were sure to use simplicity with a clear user flow and a clear story, ensuring tight integration using hover and visual effects.
  • We used a special tactic of relatively low text content, featuring videos instead.

We have A LOT of success stories...

What's our secret? Every one starting the same way!

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.


We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Cloud Servers which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.


We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.


We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.


We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.


Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.


SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

Our company selected Creatotech to update our rather old website. Creatotech brought our website into the modern age that now allows us to simply keep content up-to-date and looking high-end. Their process to develop the new site was clearly defined and greatly assisted our team who had not gone through a project like this before.

Maurice D.