About Our Client

IKM provide innovative and informed architecture that positively impacts the world through leadership in understanding, exploration and decision making. They needed a stunning, intuitive website which had could showcase their portfolio and could serve as a tool for lead generation.

Presented Challenges

  • It was imperative that our client's website had a responsive design for any device used by their visitors.
  • Our client wanted to have a very user-friendly backend as they had no coding professionals in-house.
  • Our client was getting fatigued as they were working on their website for 18 months.

Our Approach

  • We wanted to work on creating an easy flow through the website. It was unclear where a user should go from page to page. The easier and more intuitive me make it for a user to move from page to page, the more effective the website became.
  • We created a custom taxonomy that allowed for multiple categories per portfolio project. We removed subcategories since the sub category is usually in the name of the project (e.g. Orthopedic Center, EMergency Department, etc).
  • We made sure to add search features to make finding relevant portfolio pieces easier.

We have A LOT of success stories...

What's our secret? Every one starting the same way!
Domain

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.

Hosting

We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Cloud Servers which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.

Strategy

We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.

Design

We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.

Code

We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.

Maintain

Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.

SEO

SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

After 18 months of trying to re-design our website internally, we discovered that our skill set did not match our needs. It became clear in our first meeting that Creatotech was the right firm to partner with as they quickly grasped who we were and what our goals were for our web presence. They not only delivered a stunning, responsive website for IKM, but also made the entire process an enjoyable, stress free experience.

Patty S.

VP Corporate Communications