About Our Client

Hudson Way Immersion School (HWIS) is a private, dual language immersion school serving students from preschool to the fifth grade. In recent years, HWIS has experienced considerable growth in student enrollment leading the creation of an additional campus and the development of new programs and services.

Presented Challenges

  • As HWIS grew in size and programming, the content that reflected these changes was added to a structure that was built for what had become a fundamentally different organization. User navigation was not intuitive and visitors were left with a sense that the new offerings were “add-ons,” instead of central to the HWIS experience.
  • At the time of the site rebuild, HWIS was running digital and print campaigns and had leveraged the services of a HubSpot Consultant in order to track key metrics and generate new reports. With these new marketing tactics and data gathering methods, we knew we would need to integrate the results and findings in a seamless way, allowing HWIS to have a clearer understanding of what was, and was not working on their website.
  • We needed to ensure that the rebuilt site was optimized for mobile access and use. While it was possible to complete key actions on the original site via mobile devices, it was extremely cumbersome and lead to high mobile bounce rates.

Our Approach

  • We chose to use human-centered design for each step of this rebuild. To achieve this end, we conducted interviews with parents of current HWIS students at both locations and in both languages. This action provided us with a deeper understanding of why the parents choose HWIS, their key decision criteria, and what they saw as the school’s key values. We used this information to anticipate what other parents were looking for in an education provider, prioritized the results and designed the user flow according to our findings.
  • Most visitors to the site are parents of young children. This demographic does the majority of their browsing on mobile devices. In order to create a pleasant and functional mobile experience, we did a mobile-first design. We worked with HWIS to create these mobile elements and only after these designs were established did we begin translating them to desktop.
  • We created an integration between the HWIS website and HubSpot. This allowed for seamless sharing, giving HWIS a clear sense of their lead generation, conversion rates, and the effectiveness of their content. We integrated Analytics on the site and built a custom dashboard so HWIS could track their specific goals. These improvements allowed HWIS to continuously run A/B tests to determine what content and strategies are most effective and incrementally incorporate them.

We have A LOT of success stories...

What's our secret? Every one starting the same way!
Domain

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.

Hosting

We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Cloud Servers which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.

Strategy

We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.

Design

We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.

Code

We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.

Maintain

Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.

SEO

SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

After 10 years of working with developers who have an answer for nothing and an excuse for everything, it’s a dream to work with the folks at Creatotech. With minimal effort on our part, we were able to address, and have them address, all of our concerns and perfectly tailor their work to our desires.

Sharon H.

Founder & Board Member
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