About Our Client

Dr. Vonda Wright is a board certified orthopedic surgeon, author, and speaker focused on helping the world age more gracefully. Dr. Wright needed a website which appealed to several different target groups, ranging from people looking to book her for speaking engagements to those interested in purchasing her books.

Key Problem(s)

  • Our main challenge was to appear as one of the first listings on Google for people (typically athletes under 55 years of age) in Atlanta metro area interested in Hip Arthroscopy.
  • The primary focus was to get appointments booked for Hip Arthroscopy.

Our Approach

  • We adjusted the targeted keywords like "sports medicine" to help Google pick up on these in a more favorable way.
  • We updated Google's "My Business Listing" and submit the same information to the National Business Directory.
  • We focused on updating the content on the website and then turned our attention to SEO. This moved the traffic from speaking engagements/books to the goal of more appointments for surgery.

We have A LOT of success stories...

What's our secret? Every one starting the same way!
Domain

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.

Hosting

We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Virtual Private Servers (VPS) which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.

Strategy

We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.

Design

We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.

Code

We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.

Maintain

Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.

SEO

SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

The team at Creatotech was great to work with! From their RFP response to the finished website, they were accommodating and professional. Creatotech created a custom design, effectively capturing my brand. My site was in need of an update, and I’m now proud to share it!

Dr. Vonda W.

Surgeon & Speaker