Dr. Vonda Wright is a board certified orthopedic surgeon, author, and speaker focused on helping the world age more gracefully. Dr. Wright needed a website which appealed to several different target groups, ranging from people looking to book her for speaking engagements to those interested in purchasing her books.
Through a series of collaborative human-centered-design exercises, we got a deep understanding of the visitors' background, motivations, and pain points.
We helped ensure the website had an authentic voice which was clear and consistent throughout the site. The sitemap was constructed to ensure no pages were more than a few clicks away.
We created a sleek, modern design aesthetic which was tailored to help achieves the business objectives aligned on during the beginning of the project.
After launch, we provided all the tools and tutorials needed to maintain the website, but we have helped out with analytics tracking, security monitoring, and adding new pages.