Cheyney University is the nation's oldest historically Black College, established in 1837. Many of their students are first-generation college students, and core to all of the work that Cheyney does is to fulfill this mission of helping families get into more positive circumstances through education.
Through a series of collaborative human-centered-design exercises, we got a deep understanding of the visitors' background, motivations, and pain points.
We helped ensure the website had an authentic voice which was clear and consistent throughout the site. The sitemap was constructed to ensure no pages were more than a few clicks away.
We created a sleek, modern design aesthetic which was tailored to help achieves the business objectives aligned on during the beginning of the project.
After launch, we provided all the tools and tutorials needed to maintain the website, but we have helped out with analytics tracking, security monitoring, and adding new pages.