About Our Client

BrightTree Studios is a close knit team of tech lovers, designers, and programmers who share a common passion for innovative technology. They needed a new website which had stunning design to showcase their portfolio and could serve as a tool for lead generation.

Presented Challenges

  • Our Client wanted architects to visit their site and know that they are competent audiovisual consultants willing to work on innovative and creative projects throughout the world.
  • Our Client didn't want to be seen as a standard consultant like a few of their competitors.
  • Our Client's website was subpar. It didn't reflect their experience, their culture, or their forward-thinking ideas. They needed a site to reflect this.

Our Approach

  • Branding was the key objective. We wanted to showcase that, “These guys know what they’re doing!” Then, we demonstrated relevant experience, using “Projects like this...” style.
  • We optimized for unique elements and interaction modules, when possible. We focused on personal, human copy with larger typography to compliment hi-resolution imagery. With non-text, non-static elements, no pages had only a paragraph of text. Using full-width images, we made it such that it couldn’t be mistaken for a competitor's website.
  • We found there was an overuse of the maroon color, but we didn't want it necessarily full white. We connected imagery to the text because architects are not going to read it.

We have A LOT of success stories...

What's our secret? Every one starting the same way!
Domain

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.

Hosting

We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Cloud Servers which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.

Strategy

We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.

Design

We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.

Code

We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.

Maintain

Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.

SEO

SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

Creatotech was a key partner in helping us create the website our team collectively envisioned. They kept us informed, engaged, and on task. I couldn’t be happier with their level of enthusiasm and organization.

Jennifer C.

Marketing Director
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