About Our Client

The August Wilson African American Cultural Center is a non-profit, multi-disciplinary arts center open to all. We are dedicated to the celebration of the African American journey and presenting its unique and extraordinary role in the creation of popular culture in America and beyond.

Key Problem(s)

  • Having hundreds of pages of content on their website, The August Wilson African American Cultural Center asked us to build a site which made finding key information intuitive as well as making a more creative and engaging visual design.

Our Approach

  • Make finding key information quick and easy to find - AWAACC has a variety of different types of information it needs to communicate to stakeholders; we needed to create a user flow which helped visitors find the information they needed...quickly.
  • Make the site feel interactive - Through a number of different elements, making browsing on the site feel like a compelling, interactive experience was a focus.
  • Appeal across target audiences - AWAACC needed a digital presence which resonated across donors, grantees, and community members seeking information on the site.

We have A LOT of success stories...

What's our secret? Every one starting the same way!
Domain

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.

Hosting

We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Virtual Private Servers (VPS) which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.

Strategy

We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.

Design

We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.

Code

We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.

Maintain

Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.

SEO

SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

Creatotech and their CEO, Andrew, did an excellent job building a new website for our organization. Their team was easy to work with, responsive, and professional.

Zachary B.