Developing a refreshed digital presence helping an integral community organization communicate with donors, grantees, and community members.

The August Wilson African American Cultural Center is a non-profit, multi-disciplinary arts center open to all. We are dedicated to the celebration of the African American journey and presenting its unique and extraordinary role in the creation of popular culture in America and beyond.

August Wilson African American Cultural Center

The Ask.

Having hundreds of pages of content on their website, The August Wilson African American Cultural Center asked us to build a site which made finding key information intuitive as well as making a more creative and engaging visual design.

Project Goals

Make finding key information quick and easy to find

AWAACC has a variety of different types of information it needs to communicate to stakeholders; we needed to create a user flow which helped visitors find the information they needed...quickly.

Appeal across target audiences

AWAACC needed a digital presence which resonated across donors, grantees, and community members seeking information on the site.

Make the site feel interactive

Through a number of different elements, making browsing on the site feel like a compelling, interactive experience was a focus.

Enable flexibility for site to continue evolving

Through creation of a module library, the site is configured to be able to grow and evolve as the organization continues to evolve in the coming years.

How we made it happen

Bringing AWAACC’s vision to life

Together with the extremely talented team at Landesberg Design that managed the design of the site, we transformed their vision into a multidimensional website that incorporates a scalable information architecture and backend. The result is a beautiful, highly interactive website that allows site visitors to find the information most important to them seamlessly. Additionally, we optimized the entire site for mobile, making hyper-specific tweaks to improve every touchpoint for digital visitors.

Thinking ahead

In order to ensure this website serves The August Wilson African American Cultural Center for years to come, we made the site easy to update so that the museum can keep their content current and continuously post their most recent events, exhibit news, and learning opportunities.

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