About Our Client

AgRecycle was founded in 1991, with the belief that the largest portion of the organic waste stream can be beneficially transformed to improve soil fertility and health while greatly diminishing the escape of greenhouse gases that are deteriorating our atmosphere. AgRecycle was first commercial composting enterprise in the United States founded by a woman and remains woman owned. We make composts exclusively using scraps and trimmings that were otherwise landfill bound. Sunshine and rainwater are the only additives to our process.

Presented Challenges

  • How might we avoid the pervasive sameness found in the industry and create a warm, sophisticated design aesthetic which is authentic to AgRecycle’s off-line business?
  • How might we create compelling, engaging content which educates key target audiences (e.g., landscapers) on the societal and economic benefits of diverting their waste?
  • How might we create distinct user flows for yard waste and food waste to their separate motivations?
  • How might we structure the content so the user is able to get to any desired page in 3 clicks or less?

Our Approach

  • We put the most important information above-the-fold, as they say. This will make sure the visitors get to see what will draw their attention immediately to create a lower bounce rate.
  • Our goal was to get people to understand why it is important to create compost. Educating the users/visitors helped them reach their long-range goal to get their product/services to retail businesses.
  • We incorporated Google Analytics to monitor the traffic and used the content from the existing, making it pop more to ignite a "Wow!" factor.
  • We generated a report to highlight strengths and weaknesses of comparable organizations’ websites from a User Experience (UX) perspective. We did not replicate any of them as it was critical we built a product which is authentic to AgRecycle and our audience.

We have A LOT of success stories...

What's our secret? Every one starting the same way!

We hosted their domain name internally, which allows for a seamless transition and no interruption of services.


We made sure every effort was made to keep our client's website safe and secure. By doing so, we put their website on our Cloud Servers which allowed for maximum security and the advantages of a dedicated server (as opposed to shared servers), along with multiple layers of privacy protection with unlimited data storage and bandwidth.


We learned who our client is and where they were trying to go. Then, we figure out how their website can help get them there. In the process, we learned everything we could about their brand, organization, products, targets, and competition that surround it.


We used the website strategy we created just for our client to create a design that achieved their goals while delighting their visitors/users. Their website was designed to be beautiful, authentic, and strategically organized for a seamless user experience.


We brought our client's website to life. Every website we develop uses the latest and greatest technology and coding practices to ensure a long and fruitful life online. We built an easy-to-update, mobile responsive website that looks and functions perfectly regardless of the browser or device their visitors used.


Ongoing Maintenance is the best defense against different software used to build websites and search engine algorithms constantly changing and adapting. We had a trained Software Engineer on hand to monitor the website which was necessary to make updates to continue optimal performance and proactively seek opportunities to improve the site.


SEO is central to our client's website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of their site for users and their search queries. We conducted an Audit to get a better understanding on what needs improved.

Creatotech is simply the best! The staff was professional, listened to us, and guided us through our website (re)designs. Andrew and his team were so kind, organized, professional, and an absolute joy to work with.

Carla C.